Marketing Product Strategy – Fill the Biggest Need

It has been quoted that there are two things certain in this lifetime, death and taxes. Now, it would seem to me, if a savvy marketer was to create an effective marketing product strategy, she would want to market a product that people actually need. According to the first quote, there are really only two needs in this lifetime. Those two needs are air and money. No air results in death. No money results in evasion of our requirements.

Enjoy the free air. Air is not such a perfect marketing product strategy, because, even though it is a need, it is also in great supply. It wouldn’t even do us much good to market air to someone who lacks it. R.I.P. my needy customer of air. Sadly, we must let go of the idea of marketing air.

Everything but air can be bought with money. Yes, even love. Don’t believe me? Go visit your local pet store and ask for their unconditional animals’ love for free. Sorry, the door’s that way. It has even been noted that the hardest strain on a loving marriage is finances. Love may make the world go around, but it is money that pays for the ride. Money buys food, and it even buys water. The only thing it doesn’t buy is the thing we cannot market, because that is free.

So if we are to choose a marketing product strategy, doesn’t it make sense that we market something everyone needs? Doesn’t it make sense to market money? We could market the dollar bill, but honestly, what would be the point of that? Yes, there must be a marketing product of money that holds its value, even in the worst economy.

Doesn’t it make sense to market money that holds its value? Doesn’t it make sense to market something our DNA already knows? Doesn’t it make sense that our marketing product strategy focuses on gold and silver? Doesn’t it make sense that gold and silver be crafted in the form of collectible money?

If you are not directly marketing gold and silver money, graded, U.S. mint collectible money, my friend, do you think you should? Any other product is targeting a niche. Niches are market segments of people with specific needs. Have you ever heard of someone saying, “yeah, I just don’t need any more gold and silver coins.”

You see, your product may be excellent. It may be quality. Your product may solve a problem. Your product may even come in bulk. But the best marketing product strategy ought to focus on a unanimous need. Ideally, a marketing product strategy should focus on U.S. graded money, in the form of collectible gold and silver coins. Everybody needs it. Everybody wants it. Everybody requires it.

However, not everybody deserves it. Yes, I said deserves it. The feeling of deserve is actually created within. Sadly, not everyone feels they deserve it. You may have the best marketing product strategy. But until you feel you deserve to market the best product in the world, you will choose something else period. Isn’t it time you said enough is enough? Don’t you deserve to market the strongest product?

The Multi Level Marketing Product – Is Yours the Right One?

The Right Multi Level Marketing Product – What to Look for And What to Avoid

Choosing the best MLM opportunity for you involves many factors. Whatever the network marketing company sells is just one element that you really need to examine . . .but it is an extremely important one. . .

According to Darren Falter, author of “How to Select a Network Marketing Company” and the top network marketers that he interviewed. . .there are 7 qualities that are absolutely essential for a multi level marketing product to bring you success.

You might already know in the back of your mind what these qualities are but it’s always better to put them down in black and white.

1. Is the product consumable? This could very well be the most important point in the whole list. It may seem obvious but it’s surprising how many network marketing products are NOT consumable. Ask yourself. .will the product you are selling be used (and used up) on a regular basis? Or is it something that you buy once and it lasts forever? You want to pick something that you can sell again and again to the same customers. Some products are more consumable than others and that’s fine. Just make sure that your multi level marketing product is used on a regular basis.

2) Is the product or service emotional? Does it stir up feelings of excitement and enthusiasm? Many network marketing goods represent people’s needs. But, although they may not realize it, most people are more likely to buy what they really want than what they really need. Vacuum cleaners are necessary. . .but are they exciting?

3) Is the multi level marketing product suitable for the direct sales model? Or do consumers usually go to retail establishments for this type of good? If your product isn’t traditionally sold in the direct sales model, it might create some difficulties for you in your business. If people are not used to purchasing the product through direct sales, you’ll more than likely have a hard time getting them to change their minds now.

4) Does the multi level marketing product stand out in any way? Does it have a unique angle? A good item should be unique. . .but it has to be unique in a believable way. If something seems too good to be true, it’s probably worth it to do a little extra research. What makes a product unique? Things that contribute to a product’s uniqueness include whether it is the first on the market, if it has a patented ingredient or trademark, a celebrity endorsement or even a out-of-the-ordinary type of packaging.

Is the multi level marketing product hugely popular right now? Timing is everything. Don’t be fooled into thinking that it’s better to start selling a product before it’s really popular or to keep selling a product that has lost its luster or appeal in today’s economy.

6) How stable is the multi level marketing product? How long has it been around and how long will it last? An MLM that’s been in business for at least 5 years is a pretty safe bet. Don’t be fooled by promises of more potential with a start-up company. They are also the most likely to have problems and fold.

7) Do people perceive the multi level marketing product to be worth what they pay for it. . .or even worth more than they pay for it? Would they buy it in a retail store at the same price? The product must have value.

The multi level marketing product is just one factor that should contributes to your decision about joining a network marketing company or sticking with the one you are with currently.

You’ll find lots of network marketing companies whose products pass the test above. Put a quality multi level marketing product together with the other important elements for success in network marketing and you’ve got the basic layout for a profitable business.

Affiliate Marketing Products – Discover the Best Products to Sell Today

One of the most important components to become successful in the field of affiliate marketing is choosing the right products. Affiliate marketing products are your primary commodity in which success or failure of your affiliate marketing business is heavily dependent upon.

The question is from the multitude of products available, how do you choose your affiliate marketing products? Another question will be is there such a thing as the right affiliate marketing products?

The first logical thing to do is to do extensive research on the available affiliate marketing products online. You will see that not all the products will sell vigorously- some sell like hotcakes while the others may need a little more boosts. Also, you will note that not all products will have the same payout in terms of commissions. Certainly, you will want to choose a product that is a combination of both- easy to sell and offers higher payouts.

Another consideration in choosing your product is how you feel towards the affiliate marketing products as well as your level of expertise. It is easy to get passionate about something that you are familiar with. Therefore, it is better to choose products that aside from catching your interest; you possess some level of expertise. This way, you will not see the endeavor as a daunting; rather, you will enjoy every minute of it and you will find yourself so engrossed with your marketing efforts.

It will also help to choose affiliate marketing products that will address the needs and wants of the market. In a way, you already have a ‘pre-sell’ of your products. With the right system, you will realize that when the market need and want the products that you offer, they themselves will come to you. It’s just now a matter of establishing how credible and reliable you are in delivering the affiliate marketing products you offer.

Usually, affiliate marketing products that are in demand, are ironically also the products that pose greater difficulty to earn a profit from. Primary reason is stiff competition. Naturally, affiliate marketers will flock to products that are considered as best-selling or hot-selling. You will face tough challenges to break away from competition. Unless you love the challenges, it will be safer to go for the less popular products where competition may be a little bit relaxed, and build your niche on it. This is especially helpful for those who are just starting their affiliate marketing business.

The next thing to do is to determine how much time and effort you can place in promoting the affiliate marketing products. If you have all the time in the world, it is wiser to go for products that are less popular but from which you can establish your unique position in the market. There are several tools and marketing strategies like web content marketing to promote the products with; in less time, and with your efforts and determination you may be able to transform the products into hot-selling products and earn for you considerable income in the process.